The best organic marketing strategies for small business

Learn which marketing strategies for small business to use

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You’re ready to market your small business, and you have several strategies available to you. Will you market yourself through Facebook or Twitter, pay for ads onGoogleSearch, invest in great website content, or start to build out your email list?

When you’re developing your marketing strategy and funnel, and utilizing thebest CRM softwareto keep track of your project, it can be helpful to split your approaches into two broad areas:

Getting a foundation in small business marketing

Below, we’re going to discuss organic marketing strategies for small business, and how these can become an essential part of your overall marketing strategy. We’ll dig into the three main organic channels, and look at the best resources, software, tools, and platforms for each one.

We’re building on topics we’ve explored in our previous guides, specifically:

We recommend you scan through the above posts to get a good grounding on the concepts we’ll be exploring in this guide.

Let’s get into it.

The basics of organic marketing

Organic marketing is about promoting your business in three main ways:

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Organic marketing is distinct from paid advertising, because you don’t pay for your content to be shown to your audience. You may still need to pay for the original content creation, but once you’ve done that, you’re relying on organic search, social media feeds, and emails to promote your business.

Website content marketing strategies

You can use website content marketing in several ways:

How to create website content marketing

Here’s a breakdown of the steps you can follow to develop excellent website content marketing:

Best content marketing software and tools

Best freelance content marketer hiring platforms and companies

The best platforms and companies to find and hire freelance content creators from include Fiverr, Fiverr Pro, Upwork, Toptal, 99Designs, LinkedIn, and individualjob websites.

Social media organic content marketing strategies

You can use social media marketing through several different methods:

How to manage your social media organic marketing

You’ll follow some of the same steps with organic social media marketing as you would with regular website content marketing, so we won’t get into too much of that detail here. Instead, it’s helpful to focus on content marketing approaches that are specific to social media. You will want to:

Best social media marketing software and tools

Email and newsletter organic content marketing strategies

Email and newsletter marketing are slightly different from the other methods we’ve mentioned, as you’ll be marketing to people who have already signed up for your email list. This does mean a slightly different approach, as you’ll be sharing information with leads who already know about your business. The process tends to work as follows:

How to create emails and newsletters

You’ll follow some of the same steps with newsletter and email marketing as you would with regular website content marketing. We’ll cover that briefly, but focus more on the aspects that are unique to email and newsletters.

Best email marketing softwareand tools

Marketing automation software can be incredibly helpful for managing your organic channels. From scheduling social media posts to sending out emails on the right timeline, here’s a guide tocreating an automated marketing flowthat works for you.

Organic marketing is incredibly useful for businesses. Used well, it can create powerful connections, share helpful information, and build trust—which are great starting points for selling your products and services.

Further reading on marketing

Learn more about marketing, including automating functions between businesses or just in general, in our explainers answering the following questions:what is digital marketing;what is marketing automation; andwhat is B2B marketing automation.

Paul is a professional writer who creates extensively researched, expert, in-depth guides across business, finance, and technology. He loves the challenge of taking complex subjects and breaking them down so they are easy to understand. He can quote ‘The Princess Bride’ in its entirety and believes the secret to good writing is Earl Grey tea.

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