RingCentral reckons it has cracked the whole webinar goldmine

Hosting a webinar will be as easy as joining a video conference or making a VoIP call

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In addition toVoIPandvideo conferencing, RingCentral has announced the beta launch of its newwebinar software, RingCentral Webinar.

Now available in beta to customers in the US, Canada, UK, Europe, and Australia,RingCentral Webinarwill be offered as an add-on to the company’s flagship productRingCentral MVPlater this summer.

What sets it apart from other webinar software is the fact that RingCentral Webinar can be accessed through abrowseror through the company’s unified application. It was also designed and built from the ground up to be incredibly simple when it comes to set-up, use and management.

Chief innovation officer at RingCentral, Kira Makagon explained in apress releasehow using its new webinar software will be a breeze for those already familiar with hosting and joiningRingCentral Videomeetings, saying:

“We’ve all been part of webinars and they’re not the easiest to join and when it comes to hosting them, they can be even more nerve wracking. At RingCentral our focus is to simplify communications and collaboration technology so it’s easy to set-up, use, and manage – with RingCentral Webinar, we’re doing exactly that. By leveraging people’s muscle memory of hosting and joining RingCentral Video meetings and by adding Webinar capabilities directly to our unified communications app – that already offers team messaging, video meetings, and a cloud phone system – we’ve made it easier for businesses to deploy and for users to join RingCentral Webinar.”

RingCentral Webinar

RingCentral Webinar

RingCentral Webinar aims to make hosting webinars simple for everyone as they can be set up in just two clicks directly from the RingCentral app or using a browser such asGoogle ChromeorMicrosoft Edge.

When it comes to attending or participating in a webinar, attendees and panelists can join directly from desktop, RingCentral’s mobile app or a browser and this also works on mobile for those that don’t want to have to download and install an additional app.

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When it becomes generally available this summer, RingCentral Webinar will provide simple integrations that enable users to easily track webinar registrations and capture leads on the systems they use. These integrations will launch later this year and will enable users to streamline end-to-end webinar experiences across theCRM softwarethey already use for easier registration, promotion and performance tracking. Marketing Automation Systems like Marketo and Task Automation products such asZapierwill also be supported.

While the initial launch of RingCentral Webinar will be geared towards all-hands company meetings, trainings, team celebrations and company culture events, RingCentral plans to extend support to marketing use cases and include more features to support and track webinar success across the lead generation lifecycle.

After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.

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