What is a CRM in real estate?
What is a CRM in real estate? Our explainer on what a CRM in real estate is, and what it can do When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. So what is a CRM in real estate? Customer relationship management (CRM) software lets you manage every interaction and aspect of your client relationships. When you’re providing one of the most important services of all—helping your clients buy, sell, and rent property—CRM becomes even more critical....