Europe is cutting down on tracking ads from tech giants
Europe is cutting down on tracking ads from tech giants EU votes for tougher restrictions on ads When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. The European Parliament has voted for tougher restrictions on how data can be used for ad targeting in a move aimed directly at social media and advertising giants such as Facebook orGoogle. The Internal Market and Consumer Protection Committee (IMCO) said gatekeepers will no longer be allowed to combinepersonal data“for the purpose of delivering targeted or micro-targeted advertising,” unless given “clear, explicit, renewed, informed” consent....