New PlayStation PC brand suggests Sony is serious about porting exclusives to PC

Sony looks to be stepping up efforts with PC ports

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Sony’s drive to port some of thebest PlayStation gamesover to the PC appears to have changed up a gear, with the formation of a new brand specifically for the PC platform.

AsVGCreports, observant users onSteam, Valve’s online games store, spotted that whereas all the ports of Sony’s console games previously had the publisher ‘PlayStation Mobile, Inc’, some of them have had this changed to a new brand: ‘PlayStation PC LLC’.

That includes the likes of Days Gone, although some games, such as Horizon Zero Dawn and indeed the recently announcedGod of War portstill have PlayStation Mobile listed as their publisher.

In other words, it seems that this change is still filtering through. As further evidence that Sony is switching the brand name here, VGC points toCorporation Wikiwhere Sony registered the PlayStation PC brand back on April 13, seemingly preparing the ground for this rebranding initiative.

Analysis: Ports aplenty on the horizon, with any luck

This new branding does, of course, make sense. PlayStation Mobile doesn’t mean anything to PC gamers, and PlayStation PC is obviously a much more relevant name for Sony’s ports to the PC platform.

The fact that this name change is underway doesn’t mean a lot in itself, but what it does point to is that Sony is getting more serious about its PC-specific efforts, underlining what we already knew.

Remember,Sony has already made it clearthat more PC conversions are coming, and therumor mill has long insistedthat plenty more high-profile PlayStation releases which were previously console exclusives will be getting the port treatment.

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Who knows,as we saw yesterday, we may even get a port ofGod of War: Ragnarok, as well as the originalGod of War(from 2018) which is due to hit the PC in January 2022.

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - ‘I Know What You Did Last Supper’ - was published by Hachette UK in 2013).

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