Microsoft sets out plans to hoover up cloud-skeptic businesses
Software giant wants to bring even more industries to its cloud
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Even in our increasingly digital world, not all businesses have turned to thecloudwhich is whyMicrosoftis preparing to ramp up its efforts to build products designed for specific industries.
At a recentvirtual eventput on byBloomberg, EVP of business development atMicrosoft, Christopher Young said that “we’ll see industries that were traditionally slow movers, slow adopters of technology do more”.
The software giant plans to focus its attention on industries such as architecture and engineering which it believes have fallen behind when it comes to cloud modernization.
Microsoft isn’t the only cloud computing provider pursuing this strategy asGoogle Cloudhas released new industry-specific applications andOraclehas a wide range of programs for professionals across several industries ranging from healthcare to human resources.
Industry-specific clouds and digital twins
Back in October, Microsoft announced the launch of three newindustry-specific cloud offeringsforAzurein the form of Microsoft Cloud for Financial Services, Microsoft Cloud for Manufacturing and Microsoft Cloud for Nonprofit.
In addition to its Microsoft Cloud for Manufacturing, one of the other ways that the company plans to expand its presence in the industry is through itsDigital Twinstechnology. Microsoft provided details on Azure Digital Twins in asupport document, saying:
“Azure Digital Twins is a platform as a service (PaaS) offering that enables the creation of twin graphs based on digital models of entire environments, which could be buildings, factories, farms, energy networks, railways, stadiums, and more—even entire cities. These digital models can be used to gain insights that drive better products, optimized operations, reduced costs, and breakthrough customer experiences.”
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
With Digital Twins, engineers, designers and other professionals will be able tocollaboratein real-time on simulated models. For instance, a business could use the technology to analyze virtual representations of machines in one of its factories while architecture firms could use it to scrutinize models of building in other cities or even countries.
We’ll likely hear more from Microsoft on its efforts to win over cloud-skeptics next year as its industry-specific cloud services begin rolling out.
We’ve also highlighted thebest cloud hostingandbest cloud storage
ViaBloomberg
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
iStorage Group acquires Kanguru Solutions as it looks to expand security offering
Phishing attacks surge in 2024 as cybercriminals adopt AI tools and multi-channel tactics
Smeg Combi Steam Oven review: a multi-functional countertop oven that looks stunning and cooks well
