Meta poaches engineering manager from Apple Car project
But it isn’t cause for concern
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TheAppleCar project may have lost another key team member as its head of software engineering departs for Silicon Valley rival Meta (formerly knownas Facebook).
As reported in Bloomberg’sPower On newsletter, Joe Bass, who had been the Lead Engineering Program Manager for Autonomous Systems at Apple since January 2015, recently changed the employment details on hisLinkedIn profile.
According to the update, Bass now works as the Director of Technical Program Management for Mixed Reality Technologies at Meta.
The departure comes as the latest in a long line of engineers who exited Apple’s vehiculararmtoward the end of 2021. Apple executive Doug Field, for instance,reportedly left the companyfor Ford back in September last year, while senior project director Michael Schwekutschdeparted for electric plane startupArcher Aviation in December.
But while it’s easy to draw a cynical conclusion from the high turnover of employees at Apple, this isn’t likely to be a case of rats abandoning a sinking ship. Instead, the movement more plausibly comes as a result of leadership changes surrounding the Apple Car project.
In 2021, the company appointed formerApple Watchchief Kevin Lynch as leader of its burgeoning automotive division, which was previously being overseen by Apple AI boss John Giannandrea, who himself had stepped in for Bob Mansfield after the latter’s retirement in 2020.
It follows, then, that regime changes would lead to a higher rate of departures within the company – a normal feature of any organization during periods of transition.
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What’s more, Apple has acquired several new, high-profile staff to work on the Apple Car project in recent months. Former Tesla Autopilot software director Christopher Moore, for instance,was recruitedin November 2021 (perBloomberg). He now reports to Stuart Bowers, another executive who made the switch from Tesla to Apple in 2020.
Riding solo
The more pressing matter for Apple and its vehicular vision remains its struggle to pin down an automotive manufacturer to partner with on the project.
With big names including Volkswagen,Hyundai,Kiaand Nissan already condemned to the ‘tried and failed’ pile, the company continues to hunt for brands who may be willing to become a bit-part supplier – in the same wayFoxconn is to Tesla– on a vehicle that would ultimately bear the Apple name.
Given its lack of success in sourcing a collaborator, though, morerecent reportssuggest Apple may be prepared to shoulder the entire Apple Car development process on its own – similar to the approach taken by Elon Musk’s Tesla.
This shift towards in-house development would corroborateother recent claimsregarding Apple’s re-tooled focus on creating a truly innovative autonomous technology base, the likes of which the auto industry has never seen before.
Whatever state the Apple Car project is in right now, though, the high turnover of employees surrounding it shouldn’t be cause for concern – if anything, it’s a sign that the wheels are finally moving on the company’s long-awaited vehicular debut.
Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.
Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
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