Mailchimp and Shopify team up in ecommerce boost
Mailchimp and Shopify users can now connect the two platforms with a direct integration
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Mailchimp has announced a new partnership that allows users of itsemail marketing softwareto directly integrate with Shopify’secommerce platform.
Both new and existing users of the two companies will now be able to connect theirMailchimpaccount with theirShopifystorefront through a direct integration which eliminates the need for third-party tools and manual data transfers.
VP of Mailchimp’s app marketplace, Joni Deus explained in apress releasethat this new direct integration will help drive business for both companies' customers ahead of the 2021holiday shopping season, saying:
“Last year, Mailchimp customers generated 36 percent more orders from Thanksgiving to Giving Tuesday than they did in 2019, showing just how important having an online presence for commerce and retail businesses really is. We’re thrilled to have partnered with Shopify again ahead of our customers’ busiest season to make it easier for merchants to reach their customers, sell more stuff, and be successful.”
Direct integration
By connecting Mailchimp and Shopify directly, merchants will be able to combine the power of both purchasing and marketing data and use these insights to help drive conversions, increase revenue and reach even more customers.
The two companies decided to announce their new direct integration now so that their small business customers will have plenty of time to connect the two platforms and make this one of their most profitable holiday selling seasons yet.
Mailchimp also revealed that it has acquired ShopSync whose app has been used by tens of thousands of its customers to connect their Mailchimp and Shopify accounts over the past two years. ShopSync’s work on its app also made it easy for the email marketing firm to bring their technology in house and integrate it into its platform.
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Mailchimp and Shopify users cancheck out this support pageto learn more about connecting the two platforms so they can drive additional business to theironline stores.
Looking to boost your online business? We’ve rounded up thebest ecommerce platformsandbest shopping cart softwareto help you do so.
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
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