Intel CEO says AMD lead is over as it considers “software-first” move

Intel CEO bets big of software as he hopes to turn things around at Intel

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IntelCEO Pat Gelsinger suggests software will play a much larger role in the future of the company, as he prepares to once again take the fight toAMD, according to reports.

Betting big on software in an interview withCRN, Gelsinger wantsIntelto adopt a “software-first” approach to help the company trump the competition in all applications, from thecloudto the edge.

“We have to deliver the software capabilities, and then we have to empower it, accelerate it, make it more secure with hardware underneath it. And to me, this is the big bit flip that I need to drive at Intel,” shared Gelsinger.

He added that if there’s one thing that he learnt from his 11 year stint at VMware, it’s that “delivering silicon that isn’t supported by software is a bug.”

“Here we come”

In the interview Gelsinger admitted that he knew Intel wasn’t in the best of shape when hetook over as CEOin February, with an eroding market share thanks to rapidlyimproving silicon from AMDon one hand, and the delayed delivery of its7nm chips, on the other.

But that’ll change soon, asserts Gelsinger, thanks to a multi-pronged approach that will see the culmination of new advancements in manufacturing and architecture over the next few years, coupled with Intel’s revamped integrated device manufacturing strategy,IDM 2.0.

Gelsinger’s outlook might seem a bit too optimistic with the ongoing silicon crunch, which is something Intel’s CEO has himselfexpressed concernabout a couple of times in the past.

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However, it appears that Intel will be able to capitalize on the silicon crunch to aggressively push its IDM 2.0 strategy, and asTom’s Hardwaresays it could also help evaporate any disadvantage of thedelay in the productionof its upcoming Xeon Scalable Sapphire Rapids processors.

“We’re ready to get the mojo back in that respect,” beamed Gelsinger.

ViaCRN

With almost two decades of writing and reporting on Linux, Mayank Sharma would like everyone to think he’sTechRadar Pro’sexpert on the topic. Of course, he’s just as interested in other computing topics, particularly cybersecurity, cloud, containers, and coding.

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