Here’s how much US consumers spent per minute on Cyber Monday
While down slightly year-over-year, consumers spent a total of $10.7bn on Cyber Monday 2021
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The holiday shopping season is far from over but we now know what products were the most popular and exactly how much consumers spent onCyber Monday 2021according to a new report fromAdobe.
As part of itsAdobe Digital Economy Index, the company, known for itsCreative Cloudsoftware suite, provides a comprehensive view into the ecommerce market in the US by analyzing direct consumer transactions online. To do so, it uses Adobe Analytics data compiled from over one trillion visits to retail sites, 100 million SKUs and 18 product categories.
During Cyber Monday 2021, consumers spent a total of $10.7bn and during the peak hour (11pm-12am ET / 8pm-9pm PT) of the biggest online shopping day of the year, they spent $12m every minute.
Director of Adobe Digital Insights, Taylor Schreiner provided further insight in ablog poston why Cyber Monday sales were down 1.4 percent year-over-year in 2021, saying:
“With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday. This was further fueled by growing awareness of supply chain challenges and product availability. It spread out e-commerce spending across the months of October and November, putting us on track for a season that still will break online shopping records.”
Cyber Monday sales
Although the termBlack Fridaywas first used in theNew York Timesback in 1975, Cyber Monday is still a relatively new shopping holiday and the phrase itself was coined by the Consumer Brands Association’s Ellen Davis during the 2005 holiday season.
According to Adobe, online spending during Cyber Monday 2021 was driven by a number of categories including toys which was up nearly 11 times compared to pre-season levels in September, gift cards (up by seven times), books (also up by seven times) video games (up by six times) and baby/toddler products (also up by six times).
When it came to electronics, this year’s top sellers were AirPods,AppleWatches, Apple Pencils,laptopsfrom HP, Lenovo and Dell, game consoles such as the Nintendo Switch andXbox Series Sand smart TVs from Sony and Samsung.
One interesting trend that Adobe observed this year was an increase in the use ofBuy Now Pay Laterservices which saw revenue up 21 percent year-over-year. Although more retail stores are now open to shoppers, curbside pickup remained popular and was used in 18 percent of all Cyber Monday orders vs 20 percent last year.
While Black Friday and Cyber Monday continue to be some of the biggest shopping days of the year, they no longer hold the allure they once did as retailers have begun to offer their best deals earlier in October and these prices often remain unchanged all the way up to the end of December.
Looking to improve your online sales? Check out our roundups of thebest shopping cart software,best payment gatewaysandbest ecommerce hosting
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
iStorage Group acquires Kanguru Solutions as it looks to expand security offering
Phishing attacks surge in 2024 as cybercriminals adopt AI tools and multi-channel tactics
Smeg Combi Steam Oven review: a multi-functional countertop oven that looks stunning and cooks well
