Gucci’s AirPods Max case costs twice as much as the actual headphones
Your headphones can now be part of the Gucci gang
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We’ve always felt that theAirPods Maxcarrying case looks like a handbag (or a bra). Well, now you can get a real Gucci handbag-style case for your over-earApple headphones.
The Ophidia case for AirPods Max is exclusively available to buy from theGucci online store, and it costs double the price of the already-expensiveAppleheadphones, coming in at an eye-watering $980 / AU$1,360.
The Gucci bag isn’t quite as pricey in the UK though, costing £645. That’s only about £100 more expensive than the AirPods Max themselves - and what’s an extra £100 if it gets you access to the Gucci gang?
Decked out in Gucci’s beige and ebony monogrammed canvas with gold hardware and brown leather accents, the Ophidia case certainly looks the part.
Inside is a brilliant blue lining, emblazoned with the word ‘Hodiernum’—a Latin word that means “belonging to the present day,” which, according to Gucci, is in reference to the case’s juxtaposition between vintage and high tech.
It’s not clear whether the Gucci case will put theheadphonesinto an ‘ultralow-power state,’ like the case you get with the AirPods Max. This state is designed to save battery. It would be a shame if you shelled out nearly $1,000 for a case that didn’t do as much as the one you get free with your AirPods Max.
Fashion and tech: a match made in heaven
While the idea of a Gucci headphones case may seem strange, the fashion house also sells genericover-ear headphonescases,AirPods Procases, and sleeves foriPads.
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Wearable technology and high fashion have always enjoyed a close relationship. French fashion house Balmain has designed a pair ofBeats headphones, Chanel sells lots of tech accessories, and Louis Vuitton has a range of luxurysmartwatches. Headphones particularly lend themselves to fashion collaborations, with many music lovers seeing them as an accessory to liven up their outfits in their own right.
After all, it wasn’t that long ago that we heard how all thecool girls are wearing wired in-ear headphoneswith cables dangling from their ears as a fashion accessory. Of course, a pair ofcheap earbudsaren’t as much of an investment as a designer carrying case for you AirPods Max - and we daresay we won’t see too many commuters with Gucci cases during our daily commute.
Olivia was previously TechRadar’s Senior Editor - Home Entertainment, covering everything from headphones to TVs. Based in London, she’s a popular music graduate who worked in the music industry before finding her calling in journalism. She’s previously been interviewed on BBC Radio 5 Live on the subject of multi-room audio, chaired panel discussions on diversity in music festival lineups, and her bylines include T3, Stereoboard, What to Watch, Top Ten Reviews, Creative Bloq, and Croco Magazine. Olivia now has a career in PR.
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