Google wants to help you set up a unique online store

Qaya is the latest company to come out of Google’s Area 120 incubator

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Google’sArea 120 incubatorhas launched a newwebsite builderandecommerce platformcalled Qaya which is now available in beta in the US.

According to a newblog post, co-founder and GM of Qaya, Nathaniel Naddaff-Hafrey came up with the idea whileworking from homeduring the pandemic after spending time with creators who said it was difficult and time consuming to build anonline businessaround their content.

This led to the creation of a new product calledQayawhich provides web storefronts for creators that want to sell products and services directly to their audiences.

The company has a small and agile team that believes creators are the next generation of entrepreneurs. As the CEOs of their own businesses, they require the same commercial tools as any successful founder.

Building your creator businesses

Qaya first began live testing its new service in early 2021 and since that time, the company has learned a lot from the creators on its platform, their fans and other creator economy projects.

Creators on Qaya can sell everything from workout guides to photo filters, productivity templates, knitting patterns and more. The company currently supports both pay-gated and free products with new features like tipping, subscriptions and othermonetization typescoming soon.

By signing up for Qaya, creators can use the service as the hub for all of their business activity across the web. Many link to their storefronts from their social media bios and showcase digital products they upload or products and services hosted on other sites. The company provides all of its users with a custom yourname.channel or qaya.store/your-namedomainwith payment functionality built-in.

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At the same time though, Qaya has also developed customer management and analytics tools that creators can use to connect with their fans and understand sales and content performance. The company has also started to integrate with other Google products includingYouTube’sMerch Shelfand eligible YouTube creators can now promote products from Qaya directly below videos on their YouTube channels.

Qaya is currently in beta in the US though the company hopes to expand to other countries soon.

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After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.

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