Google has a few tricks up its sleeve for the newsletter platform department
Creators will be able to create and publish newsletters in Google Drive with Museletter
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As more journalists and writers are turning tonewslettersto distribute their content online,Googleis working on its own newsletter platform that will leverage its existingcollaboration tools.
AsreportedbyTechCrunch, the search giant’s internal R&D divisionArea 120has developed a new project called Museletter. This makes a great deal of sense as other tech giants includingFacebookandTwitterhave launched their own newsletter platforms recently.
While a launch date has not yet been announced for Google’s new newsletter offering, Museletter already has lot going for it as users of the upcoming service will be able to publishGoogle Drivefiles as blogs or newsletters to either their public Museletter profile or to an email list.
Museletter’s arrival comes at time when smaller newsletter platforms includingSubstack, Ghost, Revue and others have become increasingly popular among journalists and writers that would rather be independent as opposed to working for and having to follow the direction of larger news outlets.
Museletter
WhenTechCrunchreached out to Google’s Area 120 for a comment on Museletter, a company spokesperson explained that the project is still in its early stages and is one of many experiments in development at the search giant’s internal R&D division.
Still though, a lot can be learned about the new newsletter platform from theMuseletter websitewhich explains creators can monetize Google Drive in a way that sets Google’s newsletter offering apart from the competition. For instance, in addition to writing newsletters inGoogle Docs, the company’s other software could also be used to provide readers with additional content such as presentations inGoogle Slidesor spreadsheets inGoogle Sheets.
By creating a public profile in Google Drive, creators would essentially have alanding pagewhere they can showcase their work and market subscriptions to their readers. While using Museletter will be free for creators, they can easily monetize their content by offering paid subscriptions to their readers.
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Museletter could also provide Google with a new way to sell ads as ads placed inside newsletters created on the platform could be much more niche and directly tied to their content.
Although the company hasn’t announced a launch date for its new newsletter platform, interested creators can request early accessusing this form.
ViaTechCrunch
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
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