Even nonprofit websites are riddled with user trackers
Just as businesses do, nonprofits also use third-party cookies and other tools to collect data on their users
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Businesses often track users online without their knowledge usingthird-party cookiesbut anew reportfromThe Markuphas revealed that even nonprofits often do so as well.
By using itsBlacklight tool, the news outlet scanned over 23,000 nonprofit websites to discover that around 86 percent of the sites in question use third-party cookies or tracking network requests to collect data on their users.The Markupalso surveyed thetop 80,000 websiteslast year to reveal that 87 percent use some type of third-party tracking.
Of the 23,856 nonprofit websites scanned as part of its latest investigation, the news outlet found that about 11 percent contained aFacebook pixelembedded on their sites while 18 percent used theGoogle Analytics“Remarketing Audiences” feature.
Additionally,The Markupfound that 439 of the nonprofit websites it analyzed loaded scripts called session recorders that have the ability to monitor the clicks andkeystrokesof site visitors.
Unwanted tracking online
Of the nonprofits analyzed, the website of Planned Parenthood, which many in the US rely on for access to contraceptives, abortions, sex education and other personal health issues, was one of the most concerning due to the amount of trackers its site contained.
The Markupfound a total of 28ad trackersand 40 third-party cookies tracking visitors on the nonprofit’s site after running it through its Blacklight tool. However, there were also session records as well as trackers from both Facebook andGoogle.
Further investigation revealed that Planned Parenthood’s site communicates with a number of for-profit companies including Oracle, Verizon, LiveRamp, TowerData and Quantcast. While the company’s VP for digital products Katie Skibinski told the news outlet that it only collects data for internal purposes and doesn’t sell any of the data it collects, the number of trackers is still concerning due to the nature of the information site visitors may share with the organization.
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While you can use ananonymous browserto further protect yourself from unwanted tracking online, using aVPNservice when navigating to the sites of nonprofits and other businesses will prevent them from knowing your real location which will help preserve your privacy further.
ViaThe Markup
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.
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