Brave adopts Reddit to give you the search results you’re really looking for
After criticism of Google, Brave wants to help surface more useful results
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Brave Software has introduced a very useful new feature to its search engine, called Discussions, that will help surface the results users are really looking for.
“When people search, they want relevant, useful results, free of noise,” the company wrote in ablog post. However, advances in the field ofSEOhave propelled less useful resources up the rankings.
A recent viral posttook a lookat the issues in more detail, provocatively arguing thatGoogleSearch was “dying”, because useful answers are becoming harder and harder to find.
The solution, as many people have found, is to add “Reddit” to the end of results, surfacing discussions on the topic that have taken place in a relevant sub-reddit.
The Discussions feature for Brave Search introduces a panel directly into results highlighting any relevant discussions from popular online forums, including Reddit.
Brave says Discussions are especially useful for several specific types of searches: product questions, questions about current events, travel-related questions, computer programming / coding questions, and highly unique or specific questions.
Search wars
Google is, in many ways, the best internet service ever to exist: cataloguing the entire web and helping people search for pretty much anything was such a massive breakthrough.
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
But whether the dominance of Google has been healthy for the search market is another question. In its blog post, Brave argues that the focus on Google rankings among businesses has had a particularly detrimental impact.
Brave, DuckDuckGo just gave you another way to flip Google the middle finger>Google wants to help you avoid bad Chrome extensions>Google Docs is having some serious issues with its new ‘inclusive language’ warnings
“Unfortunately, search engine optimization has become such a science - and a big business - that results pages in Big Tech search engines like Google are often cluttered with ads and automated content (or “SEOspam”) from marketers trying to game the system and increase the rank of their sites,” wrote the firm.
While Brave occupies atiny shareof the search market, it’s interesting to see pressure applied to Google and perhaps there’s a team at the search giant working on a Discussions-esque feature, too.
Max Slater-Robins has been writing about technology for nearly a decade at various outlets, covering the rise of the technology giants, trends in enterprise and SaaS companies, and much more besides. Originally from Suffolk, he currently lives in London and likes a good night out and walks in the countryside.
Google puts Nvidia on high alert as it showcases Trillium, its rival AI chip, while promising to bring H200 Tensor Core GPUs within days
A new form of macOS malware is being used by devious North Korean hackers
How to turn off Meta AI
